Competition Terms and Conditions
"hpc x Bri Hammond Photography" Instagram Competition
Promoters: [HPCADL Pty Ltd, ABN 55 687 490 802] and Bri Hammond Photography, [ABN 91 289 360 703] (together, "the Promoters")
Promotion Period: Entries open [24/08/26, 18:00] ACST and close [31/08/2026, 23:59] ACST ("Entry Period").
1. Eligibility
1.1 The Competition is open to businesses and individuals aged 18 years or over with an active Instagram account, who follow the entry steps below during the Entry Period.
1.2 Employees (and their immediate families) of the Promoters are not eligible to enter or win.
1.3 The winning entry must relate to a genuine business that is able to participate in the prize (see clause 5). Entries made on behalf of a business must be submitted by someone authorised to accept the prize on that business's behalf.
1.4 By entering, entrants confirm they meet all eligibility requirements. The Promoters may disqualify any entry that does not.
2. How to Enter
To enter, during the Entry Period entrants must, on the nominated Instagram competition post:
2.1 Follow @brihammond and @hpcadl on Instagram;
2.2 Like the competition post; and
2.3 Comment on the competition post, tagging the Instagram handle of a business they believe deserves the prize (the "Nominated Business").
2.4 A bonus entry may be gained by sharing the competition post to the entrant's Instagram story and tagging @brihammond and @hpcadl. Bonus entries do not guarantee selection and are considered as part of the overall judging process described in clause 4.
2.5 Multiple entries are permitted, but won’t be considered a separate entry unless it nominates a genuine, different business. Entries that are spam, offensive, or clearly not a genuine nomination will not be considered.
2.6 The Promoters take no responsibility for entries that are lost, late, incomplete, misdirected, or not received for any reason, including technical disruptions to Instagram.
3. Prize
3.1 One winning business will receive a combined prize package from the Promoters with a total value of up to AUD $3,500 ("the Prize"), comprising:
From hpc:
- A strategy session to identify the business's brand differentiators
- Creative direction for the photo shoot
- A personalised social media roadmap
- A plan for turning imagery into performing social media content
From Bri Hammond Photography:
- A pre-production planning session
- Creative direction for the shoot
- A 2-hour commercial photography shoot
- A professionally edited image gallery
- Photography tailored to the winning business
3.2 The Prize is not transferable, exchangeable, or redeemable for cash, in whole or in part.
3.3 The Prize must be redeemed within [3 months] of the winner being notified, by agreement between the winner and the Promoters on shoot timing and location (within the Adelaide metropolitan area unless otherwise agreed). Prizes not redeemed within this period may be forfeited.
3.4 Any costs associated with attending or preparing for the shoot (other than what is listed in clause 3.1) are the responsibility of the winner.
4. Winner Selection
4.1 This is a game of skill, not a game of chance. The winner will not be chosen at random.
4.2 The Promoters will review all eligible Nominated Businesses tagged in comments (and, where applicable, shared to stories) during the Entry Period.
4.3 The winning Nominated Business will be selected at the sole discretion of the Promoters, based on criteria including but not limited to: brand alignment with hpc and Bri Hammond Photography, perceived need for creative and social media support, and overall fit for the kind of work the Promoters want to produce.
4.4 The judges' decision is final and no correspondence will be entered into regarding the selection.
4.5 The winner will be announced on Instagram and/or contacted directly via Instagram direct message by [05/09/2026]. The Promoters will make reasonable attempts to contact the winner; if no response is received within [2 days], the Promoters reserve the right to select an alternative winner.
5. Winner Obligations
5.1 The winning business (and the person who nominated them, where different) may be asked to confirm their details and eligibility before the Prize is confirmed.
5.2 The winning business consents to participating in behind-the-scenes and promotional content related to the Competition and Prize delivery, and to the Promoters using resulting images and content for their own marketing and portfolio purposes, unless otherwise agreed in writing.
6. General Conditions
6.1 The Promoters reserve the right, at any time, to verify the validity of entries and entrants and to disqualify any entrant who tampers with the entry process, fails to meet the eligibility criteria, or breaches these Terms and Conditions.
6.2 The Promoters reserve the right to cancel, suspend, or amend this Competition or these Terms and Conditions where necessary, including for reasons outside their reasonable control, subject to any written directions from a relevant regulator.
6.3 To the extent permitted by law, the Promoters are not liable for any loss, damage, or injury suffered by entrants or the winner as a result of entering the Competition or accepting the Prize, except for liability that cannot be excluded by law.
7. Privacy
7.1 Personal information collected as part of this Competition (such as Instagram handles and contact details) will be used by the Promoters only for the purposes of administering the Competition and delivering the Prize, and will not be shared with third parties except as required to fulfil the Prize.
8. Instagram Disclaimer
8.1 This Competition is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.
8.2 Information provided by entrants is provided to the Promoters, not to Instagram.
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Questions about this Competition can be directed to @brihammond or @hpcadl on Instagram.